Google’s Latest War on Guest Blogging

Are you guest blogging? If so, stop! Despite what everyone has told
you, it’s horrible! Well, okay, now it’s horrible. In Google’s
never-ending quest to drive internet marketers crazy, as it turns out
the once widely touted practice of guest blogging for link building
purposes is now considered taboo. In Google’s own words, guest blogging
now falls under the “little or no original content” section.

What Caused this Change?

Exactly what brought this change about is still officially a mystery,
but most signs point to the fact that Google has been going after
webscrapers and other duplicate copy for quite some time now. Guest
blogging should have seen this coming, but then again, who knows what
evil lurks in the heart of Google!

The bottom line is that Google is on a quest for completely original
content, even if the links are canonical. Just try to stay away from
anything that can be considered “little or no original content.”
Article spinners, beware! Your days are numbered as well!

What Does this Mean for Guest Blogging?

As of right now, Google is penalizing guest blogging networks pretty
heavily. This seems to be where the brunt of Google’s ire is falling
right now, but the “weak guest blogs” by lone guest bloggers are also
feeling the heat. Just like a fire starts at the bottom and burns
upwards, you can expect this heat to rise closer and closer to the top,
so if you are in any way, shape or form guilty of weak guest blogs, we
suggest cutting some ties pretty quickly if Google’s penalization
worries you.

Of course, some people will still guest blog and some might get away
with it, but risking a Google manual penalty isn’t worth it in our
opinion. That’s up to you but let us just remind you what happens when
Google gets you in its sights: you show up on page four of the search
engine result pages even if someone types in your exact website. So,
what can you do instead of guest blogging?

What Can I Do Instead of Guest Blog?

Instead of guest blogging, fall back on the timeless classics of
internet marketing. Content marketing is still the big dog, just think
of guest blogging as a flea on that dog that’s been removed. There are
still plenty of hairs for you to scratch off including:

– Creating extra-awesome content for your own blogs. Why do you need to
be on other people’s blogs in the first place (yes, we know, for
traffic). But still, the point remains: if your content is that good
and interesting, people will come to your blog. Focus on making your
blog the best it can be and make your site a place where people say,
“Man, if only we could still guest blog, I’d want to guest blog there!”

– Community and niche participation. If you still feel that the best
way for you to move forward with your marketing efforts is to branch out
laterally into the bigger communities and sites in your niche, instead
of guest blogging, start becoming active in the forums and on the
posting boards. You can always leave links to your own blog on a topic
in the commentary section. Just because guest blogging is gone doesn’t
mean your presence outside of your website has to disappear.

The bottom line here is that if you have been guest blogging, sorry.
You’re going to need to find some more creative ways to market yourself
into an existing audience. If you haven’t been guest blogging, great,
don’t start.